Duties embrace: “leading candy board meetings, being the head taste tester … and all things fun.”
However Hejazi additionally sees the attraction. “Imagine your best memories around candy, and having that every day at work,” he mentioned.
Sweet Funhouse, based mostly outdoors of Toronto, is headed by a quartet of 20- and 30-something siblings who grew up within the space and whose dad and mom owned donut retailers and a neighborhood restaurant.
“My brother Mo, a candyhead, founded it in 2018 and my mother was employee no. 2,” mentioned Hejazi, including that he and a youthful sister and brother later joined the agency.
The household hoped to distinguish their firm from different extremely profitable on-line and brick-and-mortar rivals akin to Mars, Hershey and Amazon with a “weird” mixture of merchandise, no minimal orders — “we’ll sell one lollipop” — and a robust push on social media.
Gross sales in 2021, boosted considerably by the pandemic, had been “just under $15 million. I’m not kidding,” Hejazi mentioned.
The household retains a 90% possession stake.
The firm mentioned the Chief Sweet Officer place is open to candidates as younger as 5 years outdated — though parental permission would doubtless be required. Many dad and mom have filmed their little one filling out the appliance and posted it on-line.
The firm has 340,000 followers on Instagram and three million on Tik-Tok, together with a Kardashian, Hejazi mentioned, though he declined to specify which one.
Hejazi additionally famous that studies on social media claiming that the Chief Sweet Officer will probably be required to eat 3,500 items of sweet per thirty days are incorrect. (That quantity represents the totally different varieties the corporate shares.) “That would be 117 a day,” Hejazi mentioned. “That’s too many.”