NBC has introduced “Days of Our Lives” will stream solely on Peacock beginning September 12, marking the tip of a broadcast run that has spanned greater than 14,000 episodes and commenced when Lyndon B. Johnson was president.
New episodes of “Days of Our Lives” will likely be posted every day on Peacock, the streaming service that’s already residence to the present’s library and spin-off “Days of Our Lives: Beyond Salem.”
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” stated Mark Lazarus, chairman, NBCUniversal Tv and Streaming, in an announcement. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
As a replacement on broadcast TV, NBC will launch “NBC News Daily,” an hour-long information program that will likely be anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.
Throughout its decades-long run, “Days of Our Lives” amassed 58 Emmy Awards and was NBC’s longest-running present.
With “Days of Our Lives” transferring to streaming, solely three soaps stay on broadcast TV: “General Hospital” on ABC and “The Bold and the Beautiful” and “The Young and the Restless” on CBS.